It wasn’t until someone told me I was crunchy that I even knew I was granola. I tend to be slow on the lingo.

Even though it was uttered in a condescending way, once explained, I agreed that I was crunchy. Yet I didn’t see why this was a bad thing. I was perplexed by the derogatory nature of the term.

How could choosing organic and making real food be considered negative?

Upon asking around, I came to learn that the crunchy term originated in the days of hippies and conjures up stereotypes of tie-dyed and Birkenstock wearing folk who don’t wash their hair very often. (Oops, this is still me… minus the tie-dye.)

I believe that my generation has fully taken back crunchiness and every generation has reaped the rewards. No longer is it considered weird if you want to avoid GMOs, ferment your own water kefir, or make a batch of fresh, hearty granola.

Get crunchy and pull out the Birks!

Try this granola recipe with nut milk, sprinkled on smoothies, or layered with coconut yogurt and fresh berries like in the photo below.

Breakfast Granola
This recipe makes for great batch cooking as it yields enough servings for a month or more! Take an hour on an afternoon off and enjoy the benefits for weeks.
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Prep Time
5 min
Cook Time
1 hr
Total Time
1 hr 5 min
Prep Time
5 min
Cook Time
1 hr
Total Time
1 hr 5 min
  1. 14 cups large flake oats (not quick cook)
  2. 1 cup avocado oil
  3. 1 cup pure maple syrup
  4. 5 tbsp cinnamon
  5. 2 tbsp ginger
  6. 1 tbsp nutmeg
  7. 1/4 tsp pink or gray salt
  8. 1 tbsp pure vanilla extract
  1. 1 7oz. package Let's Do... Organic coconut flakes
  2. 1 cup pumpkin seeds, raw and unsalted
  3. 1 cup sunflower seeds, raw and unsalted
  4. 1 cup goji berries
  5. 1 cup apple juice sweetened dried cranberries
  6. 1 cup pecans, toasted and chopped
  1. Preheat oven to 350F
  2. Mix together all ingredients except for the add-ins in an oven safe pan (a large lasagna pan or roasting pan works well)
  3. Bake for 15 minutes
  4. Remove from oven and stir well
  5. Bake for another 15 minutes
  6. Remove from oven and stir well
  7. While granola is baking toast pecans on medium low heat on a frying pan on stovetop
  8. Toast for about 5 minutes or until fragrant (they burn easily so keep a close eye!)
  9. Bake for another 10-15 minutes
  10. Remove from oven and stir well
  11. Pour package of flaked coconut evenly on top of granola
  12. Bake for 4 minutes (to toast the coconut)
  13. Remove from the oven and stir well
  14. Add in the remaining add ins
  15. Stir well
Jessica Stopard